| 铁路客运服务中的关系营销 |
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| 引用本文： | 吴植芳.铁路客运服务中的关系营销[J].科技情报开发与经济,2007,17(11):243-244. |
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| 作者姓名： | 吴植芳 |
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| 作者单位： | 太原铁路局培训中心大秦分中心,山西大同,037005 |
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| 摘 要： | 分析了铁路客运的现状,论述了铁路客运企业实行关系营销的必要性,探讨了应采取的措施。
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| 关 键 词： | 铁路客运 关系营销 顾客忠诚度 |
| 文章编号： | 1005-6033（2007）1170243-02 |
| 收稿时间： | 2006-11-29 |
| 修稿时间： | 2006年11月29 |
The Relationship-based Marketing in the Railway Passenger Transport Service |
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| WU Zhi-fang.The Relationship-based Marketing in the Railway Passenger Transport Service[J].Sci-Tech Information Development & Economy,2007,17(11):243-244. |
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| Authors: | WU Zhi-fang |
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| Institution: | WU Zhi-fang |
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| Abstract: | This paper analyzes on the present situation of railway passenger transport,expounds the necessity of implementing the relationship-based marketing in the railway passenger transport enterprise,and probes into some measures that should be adopted. |
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| Keywords: | railway passenger transport relationship-based marketing faithfulness of customer |
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