少数民族民俗节庆体育对农村发展影响的研究

采用文献资料法、访谈法对媒体、少数民族传统体育、媒体与少数民族体育的互动进行界定．通过调查发现少数民族民俗节庆体育借助媒体的宣传优势，带动少数民族地区农村的经济、文化发展．少数民族民俗节庆体育为媒体的发展创造新的契机，为少数民族地区形成民俗节庆体育活动与媒体的良性互动，共同促进少数民族地区农村经济发展．

A study on the development of the minority rural areas by their folk festival sports from the perspective

By methods of literature data and interview, this article gives the definition of media, ethnic minority traditional sports and the interaction between media and minority sports. A survey shows that with the help of media propaganda advantage, folk festival sports of ethnic minorities not only leads the economic and cultural development in rural areas, but creates a new opportunity for the development of the media; what＇s more, it forms a positive interaction of folk festival sports activities and media. They jointly promote the economic development of the minority rural areas.