系统思维方法与系统动力学在战略并购问题上的应用

本文根据系统思维方法,运用系统动力学（SD）模型对影响战略并购目标公司定价影响因素的影响机理进行了模拟分析。文中研究了主要影响因素,给出了问题的流图以及系统动力学仿真分析结果。

Study on Influencing Factors of Strategic M＆A Target Company Pricing： A SD Simulation and Analysis

From the system point of view,this paper analyses the influence mechanism of influencing factors on the affect strategic acquisitions target company pricing by System Dynamics （ SD） model,The result shows that First,the change of customer value and brand value pricing influences strategic M＆A target company pricing notablely,the rate of expansion of business scale does not have a huge impact to strategic M＆A target company pricing. Second,the income contribution of the market share,the value of the customer base,brand value and restructuring and integration capabilities affect strategic financial value positively. Strategic financial risk will reduce the strategic financial value. Third,strategic financial value takes up a larger proportion in the strategic value constitute. So strategic M＆A target company pricing should pay enough attention to the strategic financial value.