| 白水洋景区客源市场结构与游客行为研究 |
| |
| 引用本文： | 周俪.白水洋景区客源市场结构与游客行为研究[J].韶关学院学报,2013,34(1):105-107. |
| |
| 作者姓名： | 周俪 |
| |
| 作者单位： | 宁德师范学院经济管理系,福建宁德,352100 |
| |
| 基金项目： | 宁德师范学院2011年服务海西资助课题项目"校级青年资助项目"(2011HQ202)阶段性研究成果 |
| |
| 摘 要： | 针对白水洋景区的发展现状,采用问卷调查的形式和比较分析的方法,从客源市场结构、游客行为特征、游客满意度等方面对白水洋景区的客源市场与游客行为进行分析和研究,并对白水洋景区如何进一步开拓旅游市场、促进其可持续发展提出了建议。
|
| 关 键 词： | 白水洋 客源市场 游客行为 调查结果 |
Study on the Tourist Market Structure and Tourist Behavior of Baishuiyang Scenic Resort |
| |
| ZHOU Li.Study on the Tourist Market Structure and Tourist Behavior of Baishuiyang Scenic Resort[J].Journal of Shaoguan University(Social Science Edition),2013,34(1):105-107. |
| |
| Authors: | ZHOU Li |
| |
| Institution: | ZHOU Li(Department of Economic and Management,Ningde Normal University,Ningde 352100,Fujian,China) |
| |
| Abstract: | According to the development present situation of Baishuiyang Scenic Resort and using questionnaire survey form and the comparative analysis method,this essay analyzes and researches tourist market and tourist behavior of Baishuiyang Scenic Resort from the tourist market structure,tourist behavior characteristics,tourist satisfaction,and so on.It puts forward some suggestions on how to further develop tourism market of Baishuiyang Scenic Resort and promotes its sustainable development. |
| |
| Keywords: | Baishuiyang Scenic Resort tourist market tourist behavior survey result |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
|
