大规模定制环境下基于GBOM的精确报价实现

随着定制时代的来临，客户个性化进一步凸显，为了低成本地实现客户化生产，制造商开始转向大规模定制的生产模式．在该模式下企业必须快速配置出客户化的产品结构，计算出产品的精确成本和报价并提供给客户。为此，在讨论BOM、GBOM与大规模定制关系的基础上，提出大规模定制环境下基于GBOM的精确报价实现方法，给出了基于GBOM的产品选项及配置模型及产品成本计算方法，并将该方法在相关的企业进行了应用，取得了较好的商业价值。

Approach on GBOM-based Accurate Quotation for Mass Customization Products

It is the trend to move to the case-based Mass Customization Products mode to fitthe customization needs in current business situation. It provides the customers the accurate cost and quotation by fast product configuration. To achieve this, the article brings out the accurate quotation based on the GBOM methodology in the case-based mass production mode, the product configuration model and the cost accumulation methodology. Finally, the whole methodology is applied to the real business and achieved good business results.