| 设计管理视角下的设计与市场营销思维的对立与共生 |
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| 引用本文： | 徐小宁.设计管理视角下的设计与市场营销思维的对立与共生[J].理工高教研究,2011(5). |
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| 作者姓名： | 徐小宁 |
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| 作者单位： | 山东工艺美术学院; |
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| 摘 要： | 越来越多的企业把设计当作一种战略工具,因为设计可以赋予产品附加价值,提供差异化的产品和服务。一个好的设计,意味着培养众多的忠实消费者和高额的利润。市场营销人员已经意识到与设计的互动是帮助产品赢得市场份额的重要手段。设计的重要作用被越来越多的人所接受,但由于设计与市场营销有着不同的工作技能和工作方法,它们之间必然产生冲突,但这种对立会随着设计管理思想的逐渐渗透而被化解。通过讨论设计与市场的关系,以探求新产品开发过程中努力提高设计与市场的互动作用。
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| 关 键 词： | 市场营销 设计 战略 价值 |
On the Opposition and Coexistence of Design and Marketing from the Perspective of Design Management |
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| Xu Xiaoning.On the Opposition and Coexistence of Design and Marketing from the Perspective of Design Management[J].Journal of Technology College Education,2011(5). |
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| Authors: | Xu Xiaoning |
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| Institution: | Xu Xiaoning (Shangdong Academy of FineArts,250300,Jinan) |
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| Abstract: | More and more enterprises take design as a strategic tool which can add value to their products and services.A good design can attract more royal customers and gain higher profits.The marketing people are fully aware that design can win more market share.Although its importance has been accepted,due to the difference in work styles and skills,there are still conflicts between design and marketing.If both can use design management,coexistence is possible.Through the discussion of the relationship between des... |
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| Keywords: | marketing design strategy value |
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