旅游者对旅游目的地形象的感知行为研究——以丽江古城为例

旅游目的地形象影响着旅游者的旅游动机和旅游决策,为了使研究更具有实际意义,本论文从游客的视觉研究旅游地形象的感知特征.文章采取市场调研法、统计分析法,以云南丽江古城为研究载体,以游客对丽江旅游前后的形象感知为研究内容,对丽江古城游客进行了抽样调查,分析了丽江古城旅游形象对游客出游的影响和选择,以及对游客的满意度、回游度...

A Study on Tourists' Perception in the Image of Tourist Destination:Take the Old Town of Lijiang as an Example

As the images of tourist destination affected tourists' decision and their motivation,it is drawing increasing attention from tourism academia.Most studies concern this topic from a theoretical perspective and focus on the formation and construction of the image,while few are based on the tourist's perception to study the image of a tourism destination in practical.So this paper takes Lijiang in Yunnan Province,China,as a case to explore the image how influence the tourists in Lijiang.In order to study this...