| 随机需求下单制造商两零售商合作广告协调模型 |
| |
| 引用本文： | 周永务,王圣东.随机需求下单制造商两零售商合作广告协调模型[J].系统工程学报,2011,26(2). |
| |
| 作者姓名： | 周永务 王圣东 |
| |
| 作者单位： | 1. 华南理工大学工商管理学院,广东,广州,510641;合肥工业大学管理学院,安徽,合肥,230009
2. 解放军电子工程学院数学教研室,安徽,合肥,230037;合肥工业大学管理学院,安徽,合肥,230009 |
| |
| 基金项目： | 国家自然科学基金，高等学校全国优秀博士论文作者专项基金，合肥工业大学校基金 |
| |
| 摘 要： | 考虑了由单个制造商两个零售商所组成的供应链生产销售Newsvendor型产品的合作广告问题.分析了制造商的品牌广告投入及两个竞争零售商的地方促销广告投入对每个零售商需求的影响,分别给出了分散决策和一体化决策下制造商的最优广告投入,两个竞争零售商的最优地方促销广告投入及销售期初的最优订购批量,利用利润共享契约使得供应链达到协调,并从供应链各成员风险偏好的角度对渠道收益的分配问题进行了探讨.
|
| 关 键 词： | 随机需求 订购批量 合作广告 供应链协调 |
Coordination models of cooperative advertising under stochastic demand in a one-manufacturer two-retailer supply chain system |
| |
| ZHOU yong-wu,WANG Sheng-dong.Coordination models of cooperative advertising under stochastic demand in a one-manufacturer two-retailer supply chain system[J].Journal of Systems Engineering,2011,26(2). |
| |
| Authors: | ZHOU yong-wu WANG Sheng-dong |
| |
| Institution: | ZHOU yong-wu~(1,3),WANG Sheng-dong~(2,3) (1.School of Business Administration,South China University of Technology,Guangzhou 510641,China,2.Department of Mathematics,Electronic Engineering Institute of PLA,Hefei 230037,3.School of Management,Hefei University of Technology,Hefei 230009,China) |
| |
| Abstract: | This paper explores the cooperative advertising problem by considering the situation where a manufacturer sells its product through two competing retailers facing Newsvendor problem.The effect of brand name investment and local advertising expenditures on each retailer's demand,and the influence of competition between the retailers on each member's optimal advertising policy are analyzed.The optimal brand name investment of the manufacturer,the optimal local advertising expenditures,and the optimal order qu... |
| |
| Keywords: | stochastic demand order quantity cooperative advertising supply chain coordination |
| 本文献已被 CNKI 万方数据 等数据库收录！ |
|
