| 品牌专营模式在广州本田的应用分析 |
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| 引用本文： | 吴映辉.品牌专营模式在广州本田的应用分析[J].科技情报开发与经济,2008,18(31):110-112. |
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| 作者姓名： | 吴映辉 |
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| 作者单位： | 江西交通职业技术学院,江西南昌,330013 |
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| 摘 要： | 依据营销理念、营销组织和营销策略的市场营销模式三要素理论,对广州本田汽车有限公司市场营销实例进行了理论分析。
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| 关 键 词： | 营销模式 营销理念 营销组织 营销策略 广州本田 |
Study of Brand Marking Model of Guangzhou Honda |
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| WU Ying-hui.Study of Brand Marking Model of Guangzhou Honda[J].Sci-Tech Information Development & Economy,2008,18(31):110-112. |
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| Authors: | WU Ying-hui |
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| Institution: | WU Ying-hui |
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| Abstract: | Based on the Theory of Three Factors about the marking model of the marketing concept,marketing organization and marketing strategy,this paper makes theoretical analysis on some marketing examples of Guangzhou Honda. |
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| Keywords: | marking model marketing concept marketing organization marketing strategy Guangzhou Honda |
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