增强文化传播能力 推动中原城市发展——以河南为例浅析区域经济发展中文化要素的传播策略

城市文化和城市形象是城市发展的内外推动力,有效利用媒介传播,提升城市整体文化形象,是推动城市发展、构建城市软实力的重要举措。在文化强省战略指导下,河南整体文化形象已取得了较大提升,但是与河南丰富的历史文化资源相比,文化产业的开发利用仍存在一些有待改进的地方。河南作为中原经济区建设的核心力量,要打造"大中原"背景下的文化品牌系列,有必要培育一个以河南为区域文化中心的中部文化产业核心区,实施区域文化联动战略,而这个联动平台有必要依靠充分、合理的媒介传播策略来搭建。

On Enhancing the Cultural Transmission Capacity and Promoting the Development of the Cities of Central Plains

City culture and city image are the internal and external driving forces of city development. Using media effectively to transmit city culture and improve city overall image is an important measure to promote the development and build soft power of the city. With the strategic support of culture invigorating the province, the culture and image of Henan province has been promoted greatly. However, with the rich historical and cultural resources in Henan, there are still some rooms for improvement. Henan is regarded as the core strength of the central pains economic zone construction. To create the cultural brand series with the background of ＂ Great Central Plains＂, it is necessary to cultivate a cultural industry core -area, which places Henan as a regional cultural center, and take the regional and cultural linkage strategy. Building the sonable media transmission. linkage platform relies on adequate and reasonable media transmission.