电子商务信用缺失的博弈分析

从信息不对称的角度建立电子商务信用行为的博弈模型,分析了目前我国电子商务信用缺失的原因,并提出了现时期改善我国电子商务信用问题的一些途径。电子商务信用缺失的主要原因有两点:一是没有形成完善的信用奖惩机制;二是在我国信息传递的难度相当大,电子商务获取信用信息的成本高昂。解决我国电子商务信用问题,首先应当加快我国信用市场体系的建设,建立电子商务信用的相关法律和地方法规;进一步完善现代电子商务制度,建立电子商务信用管理机制;建立信用信息系统,完善市场交易的信息沟通网络。

A Game Analysis of Electronic Commerce Disredit

This paper build a game model of electronic commerce credit from the view of information asymmetry, and analyzes the reason of our country electronic commerce discredit , and proposed some ways to improve China's electronic commerce credit problems in the present period.. There are two main reasons in electronic commerce discredit: one is there is not a perfect credit punishment mechanism; the other is information transfer is quite difficult in our country, electronic commerce credit information cost a lot. To solve our country electronic commerce credit problems, we should accelerate the construction of market system of our country credit, establish the laws and local regulations of electronic commerce credit; improve the modern electronic commerce system, establisht the management mechanism of electronic commerce credit; establish the credit information system, improve the information communication network of market transaction.