泰山体育旅游市场现状分析及发展对策研究

采用问卷调查、数理统计、文献资料调研、专家访谈等方法,对泰山体育旅游市场的现状进行了调查.结果显示,泰山体育旅游主要是以登山观光为主;经营管理具有粗放性,服务水平较低;消费市场需求迫切,城市居民对泰山刺激性体育旅游比较青睐。本文认为利用现代科技,加强体育旅游人文资源和自然资源的整合与更新,构架泰山体育旅游模式是加快泰山旅游业发展的重要决策.

Research on the current situation of Taishan sports tourism market and its development strategies

Through using the method of questionnaires,expert investigation,documentary analysis,mathematical statistics,this paper studied the current situation of Taishan sports tourism market.The results show that the chief sports tourism is based on making sight-seeing trips;the sports tourism market is still at the initial period,whose level of service is still relatively lower;the market's consumption need seems to be urgent,and the urban residents prefer to participate in Stimulant Sports Tourism Market.The paper thinks that with the help of modern technology,enhancing the combination and renovation,establishing the sports tourism model is the important decision for quickly developing Taishan tourism business.