| 旅游目的地营销系统的组构及演化 |
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| 引用本文： | 刘绍华,章长城,刘小泉.旅游目的地营销系统的组构及演化[J].井冈山学院学报,2008,29(5):105-108. |
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| 作者姓名： | 刘绍华 章长城 刘小泉 |
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| 作者单位： | 井冈山大学商学院,江西吉安343009 |
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| 基金项目： | 井冈山学院校级课题资助项目
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吉安市人文社会科学资助项目 |
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| 摘 要： | 文章在简要地分析目的地营销系统的概念之后，从目标、对象、功能和制度等角度探讨了其组成。以此为基础，从组织系统的视角讨论了其运营模式、形态结构、功能构成等方面的演化发展。
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| 关 键 词： | 目的地营销系统 组构 演化 |
The Composition and Evolution of Tour Destination Marketing System |
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| LIU Shaohua,ZHANG Changcheng,LIU Xiaoquan.The Composition and Evolution of Tour Destination Marketing System[J].Journal of Jinggangshan University,2008,29(5):105-108. |
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| Authors: | LIU Shaohua ZHANG Changcheng LIU Xiaoquan |
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| Institution: | (School of Business, JingGangShan University, Ji＇an 343009, China) |
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| Abstract: | By analyzing the concept of destination marketing system in brief,this article discusses its composition from the angle of its goal,object,function and institution.Then,the evolution features of its operation mode,shape structure and function structure are examined from the angle of organization system. |
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| Keywords: | Destination Marketing System Composition Evolution |
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