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Optimal variable weighting for hierarchical clustering: An alternating least-squares algorithm
Authors:Geert De Soete  Wayne S. DeSarbo  J. Douglas Carroll
Affiliation:(1) Department of Psychology, University of Ghent, Henri Dunantlaan 2, B-9000 Ghent, Belgium;(2) Marketing Department Wharton School, University of Pennsylvania, 19109 Philadelphia, PA;(3) AT&T Bell Laboratories, Room 2C-553, 600 Mountain Avenue, 07974 Murray Hill, NJ
Abstract:
This paper presents the development of a new methodology which simultaneously estimates in a least-squares fashion both an ultrametric tree and respective variable weightings for profile data that have been converted into (weighted) Euclidean distances. We first review the relevant classification literature on this topic. The new methodology is presented including the alternating least-squares algorithm used to estimate the parameters. The method is applied to a synthetic data set with known structure as a test of its operation. An application of this new methodology to ethnic group rating data is also discussed. Finally, extensions of the procedure to model additive, multiple, and three-way trees are mentioned.The first author is supported as ldquoBevoegdverklaard Navorserrdquo of the Belgian ldquoNationaal Fonds voor Wetenschappelijk Onderzoekrdquo.
Keywords:Ultrametric trees  Mathematical programming  Variable importance
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