| 国有大旅行社市场渠道策略变革探讨 |
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| 引用本文： | 梁晓丹.国有大旅行社市场渠道策略变革探讨[J].科技情报开发与经济,2007,17(9):112-113. |
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| 作者姓名： | 梁晓丹 |
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| 作者单位： | 中山大学管理学院,广东广州,510275 |
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| 摘 要： | 通过对近年来国有大旅行社渠道建设的现状分析,总结出国有大旅行社渠道变革的三大趋势,并分析这些变革趋势的动因。
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| 关 键 词： | 国有大旅行社 市场渠道 渠道策略 |
| 文章编号： | 1005-6033（2007）09-0112-02 |
| 收稿时间： | 2006-11-14 |
| 修稿时间： | 2006年11月14 |
Probe into the Transformation of Market Channel Strategy of Large-scale State-owned Travel Agencies |
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| LIANG Xiao-dan.Probe into the Transformation of Market Channel Strategy of Large-scale State-owned Travel Agencies[J].Sci-Tech Information Development & Economy,2007,17(9):112-113. |
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| Authors: | LIANG Xiao-dan |
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| Institution: | LIANG Xiao-dan |
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| Abstract: | Through analyzing on the present situation of the construction of channel strategy of large-scale state-owned travel agencies in recent years,this paper sums up three main trends of channel transformation of large-scale state-owned travel agencies,and analyzes on the reasons of these transformations. |
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| Keywords: | large-scale state-owned travel agency market channel channel strategy |
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