| 论服装专业市场品牌资产的提升 |
| |
| 引用本文： | 尤晨.论服装专业市场品牌资产的提升[J].漳州师院学报,2006,20(3):14-16. |
| |
| 作者姓名： | 尤晨 |
| |
| 作者单位： | 漳州师范学院,管理科学系,福建漳州363000 |
| |
| 摘 要： | 中国市场发展的趋势,已经显露出品牌资产竞争的端倪,对于服装专业市场来说,提升品牌资产,发挥品牌优势,已经成为维持有利竞争地位的必然选择.应研究服装专业市场品牌资产提升的作用,并从品牌资产形成的心理学角度对服装专业市场的品牌资产提升提出具体的策略和建议.
|
| 关 键 词： | 品牌资产 服装专业市场 提升 |
| 文章编号： | 1004-468X(2006)03-14-03 |
| 收稿时间： | 05 6 2006 12:00AM |
| 修稿时间： | 2006年5月6日 |
A Study on How to Elevate the Brand Asset of Garment Market |
| |
| YOU Chen.A Study on How to Elevate the Brand Asset of Garment Market[J].Journal of ZhangZhou Teachers College(Philosophy & Social Sciences),2006,20(3):14-16. |
| |
| Authors: | YOU Chen |
| |
| Abstract: | In the market of China today, commercial competition is in fact the competition of brand asset. To a garment market, in order to win against the stiff competition, it must strive to elevate its brand. In this paper, we illustrate the importance of the elevation of brand asset. And from consumer psychology's point of view, we make suggestions' for brand asset elevation. |
| |
| Keywords: | brand asset garment market elevation |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
|
