Web挖掘在电子商务中的应用

首先介绍了Web挖掘的概念，以及Web使用挖掘和Web内容挖掘这两个主要类型，论述了电子商务中Web挖掘的过程和方法，最后阐述了Web挖掘在电子商务中的具体应用。

Application of web mining techniques in e-business

Electronic commerce not only provides an additional channel for marketing and sales, but also provides a rich source of information about the customers. Web mining techniques can be applied to understanding and analyzing such data, and turn the data into useful information that enables electronic business to improve its marketing, sales and customer support operations. As Web mining is applied in E-business, E-business will be intelligentised. This paper discussed the process and methods and application of Web mining in E-business.