台湾《天下》杂志对中产阶级形象的建构——基于2010—2013年封面故事的内容分析

进入20世纪80年代,台湾的社会结构发生了巨大变化,中产阶级不断发展壮大逐渐成为台湾社会的主体,其身份地位的提高也带来文化领域话语权的提升。大众媒介作为现代大众文化,也在日渐靠近中产阶级的消费兴趣和文化指向。运用"内容分析法"及"话语分析"的整合性观点,针对台湾《天下》杂志2010—2013年共80多期封面故事,分析其内容意涵和表达模式。观察发现,由《天下》杂志文本内容可看出中产阶级身份特征和社会态度的表现。

The Construction of Taiwan Middle-Class Image in Magazine "Common Wealth"---Based on the Analysis of Cover Story from 2010 to 2013

In the 1980 s,Taiwan＇s social structure changed dramatically,and the middle class continued to grow gradually and became the principal part of Taiwan society. The improvement of the status brought out the right to speak in the field of culture. Mass- media,as a modern mass culture,also was growing close to the consumer and culture interests of the middle- class. In this paper,a total of more than 80 cover stories of Taiwan magazine ＂ Common Wealth＂ 2010- 2013 are covered,using ＂ content analysis＂ and ＂ discourse analysis＂,with their contents and meaning of the expression patterns analyzed. It is observed that texts of this magazine show the middle- class identity and social attitudes.