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浅析山西影视频道品牌栏目培养
引用本文:李晓琳,李福生.浅析山西影视频道品牌栏目培养[J].科学之友,2009(12):167-168.
作者姓名:李晓琳  李福生
作者单位:山西广播电视台影视频道,山西太原030001
摘    要:随着电视媒体的迅速发展,电视频道越来越多,竞争对手越来越强,电视节目也越来越受到广大观众苛刻的挑剔,只有制作出观众认可、有持续影响力的品牌栏目和精品节目,才能谋得发展空间,最大限度地吸引观众、拥有观众。

关 键 词:品牌栏目  培养

Analysis Shanxi Film and Television Channel Brand Column Raise
Li Xiaolin,Li Fusheng.Analysis Shanxi Film and Television Channel Brand Column Raise[J].Friend of Science Amateurs,2009(12):167-168.
Authors:Li Xiaolin  Li Fusheng
Institution:Li Xiaolin, Li Fusheng
Abstract:Along with the television media's rapidly expand, the television channel are getting more and more, the competitor is getting stronger and stronger, the television program also more and more receives mass audience's harsh nitpicking, only then manufactures the audience to approve,to have continues the influence the brand column and the high-quality goods program, can seek the development opportunities, maximum limit attraets the audience, to have the audience.
Keywords:brand column  raises
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