安徽省大学生体育消费行为现状调查与分析

采用问卷调查法对安徽省10所高校的1200名学生进行调查．以掌握其体育消费行为现状。调查结果表明：安徽省大学生认为进行体育消费是值得的；安徽省大学生体育消费的主要动机是娱乐消遣和身心健康；安徽省大学生体育消费支出前三位依次是购买体育服装鞋帽、运动饮料和体育器材；安徽省大学生在进行体育实物消费时，最注重的是价格；体育意识、体育兴趣和一定的经济基础是大学生形成体育消费行为的必要条件；各高校应加大体育场馆建设和器材购买方面的投入．促进高校体育健康发展。

The Survey and Analysis of Anhui College and University Students' Expendituron Physical Exercise Items

The paper intends to obtain a command of the expenditure on physical exercise items by the 1200 students in ten of the Anhui colleges and universities by means of handing out questionnaires to them. The result shows that Anhui college and university students, mainly motivated by the expectation for entertainment and health, hold it worthwhile to spend money on physical exercise items; secondly, the purchase of clothes, shoes and caps, drinks and apparatus accounts, in turn, for the most percentages of their expenditure, during the process of which they take into consideration their prices the most; moreover, the awareness of and interest in physical exercise, and certain financial basis are indispensable for the expenditure. Therefore, the paper draws the conclusion that colleges and universities are supposed to spend more on the construction of gymnasiums and the purchase of physical exercise apparatus so as to the steady development of physical education.