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金融危机背景下我国休闲服务业的应对策略
引用本文:李芸.金融危机背景下我国休闲服务业的应对策略[J].镇江高专学报,2010,23(3):34-37.
作者姓名:李芸
作者单位:扬州职业大学旅游与社会发展系,江苏扬州225009
基金项目:江苏省高校哲学社会科学基金
摘    要:金融危机对我国休闲服务业造成一定的冲击,也带来了发展机遇。在分析我国休闲服务业发展现状的基础上,探讨金融危机对我国休闲服务业的影响,并提出应对策略:加强政府宏观引导,促进休闲服务业发展;积极培育国际旅游市场,大力拓展国内旅游市场;抓住发展机遇,做大做强文化娱乐业;大力发展新兴休闲服务业,不断优化产业结构;加快开拓西部和农村市场,逐步缩小区域差距。

关 键 词:金融危机  休闲服务业  影响  应对策略

The countermeasures of leisure service industries in the period of the financial crisis
LI Yun.The countermeasures of leisure service industries in the period of the financial crisis[J].Journal of Zhenjiang College,2010,23(3):34-37.
Authors:LI Yun
Institution:LI Yun(Tourism and Social Development,Yangzhou Polytechnic College,Yangzhou 225009,China)
Abstract:The financial crisis not only had a certain impact on our leisure service industries but also brought about opportunities for development.On the analysis of the current situation of our leisure service industries development,this article explored the impact of the financial crisis on the industries and put forward the countermeasures.That is to strengthen the macro-guidance from our government to promote the development of leisure service industries;to actively cultivate the international tourism market and expand domestic tourism market at the same time;to seize the opportunities to enlarge and enhance our cultural entertainment industries;to vigorously develop new types of leisure services and optimize the industrial structure continuously;to speed up opening up of the western and rural markets to gradually downsize the differences among regions.
Keywords:financial crisis  leisure service industries  impact  countermeasures
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