| 企业市场竞争策略分析 |
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| 引用本文： | 李正龙.企业市场竞争策略分析[J].安徽大学学报(自然科学版),1989(1). |
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| 作者姓名： | 李正龙 |
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| 作者单位： | 安徽大学数学系 |
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| 摘 要： | 本文从消费者决策心理出发,用定量定性手段分析和论证了企业在市场竞争中的最佳策略,进一步分析了企业稳定产品质量与提高企业经济效益的关系。
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| 关 键 词： | 效用度 效用 满意率 可信度 |
An Anaysis on the Strategy of Competition for Market among Enterprises |
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| Li Zhenglong.An Anaysis on the Strategy of Competition for Market among Enterprises[J].Journal of Anhui University(Natural Sciences),1989(1). |
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| Authors: | Li Zhenglong |
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| Institution: | Li Zhenglong |
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| Abstract: | The paper sets forth the optimal stratey for enterprises to adopt in their competition for market and analysis the causality between stability of the quality of products and improvement of enconomic efficiency in enter-prises by means of a demonstration based on quantitative and qualitative analysis. |
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| Keywords: | utility level utility proportion of son confidence level |
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