| 嬗变:影视艺术的文化特性思考 |
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| 引用本文： | 刘涛.嬗变:影视艺术的文化特性思考[J].韶关学院学报,2004,25(5):14-18. |
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| 作者姓名： | 刘涛 |
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| 作者单位： | 北京师范大学,艺术与传媒学院,北京,100875 |
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| 摘 要： | 在商品化、市场化日益推进的今天，影视化以其特有的“亲和力”迅速“笼络”人心，解构并重塑着观众已的思维理念和价值判断。同时，其自身的角色变得奇特而又模糊，进而升华为自身坐标的多元化，逐渐“陌生化”并背离其原来的轨道定位，并在其运动演变中产生嬗变。这种影视化的嬗变主要体现在以下三个层面：作为化本身层面的嬗变，作为商品价值层面的嬗变，作为意识形态层面的嬗变。
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| 关 键 词： | 嬗变 影视文化 文化价值 文化工业 意识形态 |
| 文章编号： | 1007-5348(2004)05-0014-05 |
| 修稿时间： | 2003年12月10 |
Transformation:Thoughts on the Cultural Characteristics in the Art of Film and Television |
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| LIU Tao Art and Communication College,Beijing Normal University,Beijing ,China.Transformation:Thoughts on the Cultural Characteristics in the Art of Film and Television[J].Journal of Shaoguan University(Social Science Edition),2004,25(5):14-18. |
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| Authors: | LIU Tao Art and Communication College Beijing Normal University Beijing China |
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| Institution: | LIU Tao Art and Communication College,Beijing Normal University,Beijing 100875,China |
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| Abstract: | With the promotion of commercialization and marketing day by day, the culture of film and television
quickly find its way into people's heart with special affinity. It not only rebuilds audience's modes of thinking and
judgments of value, but also leads its social position to the diversified direction and diverts from its original track
little by little. Thus it produces transformation during its evolutionary course. This kind of transformation in the
culture of film and television is renected in following three aspects: transformation in the culture, transformation in
the value of product, transformation in the ideology. |
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| Keywords: | transformation culture of film and television cultural value cultural industry ideology |
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