我国体育用品专业市场实证研究--以中国义乌国际商贸城体育用品专业市场为例

运用文献资料法、访谈法、问卷调查法、数理统计法对中国义乌国际商贸城体育用品专业市场现状进行研究。结果表明该市场目前处于内向国际化经营阶段，市场外向度达63％以上，主要集中于中东、非洲、东南亚、欧美、韩国、日本等市场，是国内特别是浙江体育用品制造产业集群出口的国际贸易平台。该市场中的商品具有价格优惠、品种多样以及更新迅速等优势，同时也存在恶性价格竞争、硬性成本上涨过快、人才缺乏且经营者素质较低等问题。

On the Specialized Markets of Sports Goods in China：A Case of the Specialized Market of Sports Goods in Yiwu International Trade City

Through the methods of literatures consultation ,questionnaire ,interview and statistic analysis ,this paper analyzed the specialized market of sports goods in Yiwu International Trade City .The results show that the market is in a stage of inward internationalization .And the market extroversion is more than 63% .The goods mainly sale to the Middle East ,Africa ,Southeast Asia ,Europe and the United States ,South Korea ,Japan and other markets .The market is the international trade platform of sports goods manufacturing industry clusters export in China ,especially in Zhejiang .The goods from the market are cheaper ,various and update rapidly .At the same time ,there is vicious price competition ,the rapidly growing cost ,a lack of specialists and low professionalism of proprietors in this market .