| 孝感市孝文化名城品牌形象的传播 |
| |
| 引用本文： | 叶青.孝感市孝文化名城品牌形象的传播[J].孝感学院学报,2012(2):106-109. |
| |
| 作者姓名： | 叶青 |
| |
| 作者单位： | 湖北工程学院美术与设计学院 |
| |
| 基金项目： | 湖北工程学院校级科研立项课题(R2010021) |
| |
| 摘 要： | 随着我国城市化进程的不断加速,城市间的竞争也愈演愈烈,塑造城市品牌成为推动城市发展、提升城市形象的一个重要方略。孝感市孝文化城市品牌形象的传播,要以孝文化作为孝感城市的核心文化与灵魂,实行分阶段分步骤的战略实施差异性宣传,运用CI系统,进行从平面到立体、从静态到动态多维传播渠道的宣传,从而使传播达到事半功倍的效果。
|
| 关 键 词： | 孝文化 品牌形象 传播 |
Communication of Brand Image of Xiaogan City with Filial Piety culture |
| |
| Ye Qing.Communication of Brand Image of Xiaogan City with Filial Piety culture[J].JOURNAL OF XIAOGAN UNIVERSITY,2012(2):106-109. |
| |
| Authors: | Ye Qing |
| |
| Institution: | Ye Qing(School of Art and Design,Hubei Engineering University,Xiaogan,Hubei 432000,China) |
| |
| Abstract: | As China’ s urbanization process accelerates,competition between cities has also intensified and molding city brand is an important strategy to promote urban development and improve the image of a city.The communication of brand image of Xiaogan City with filial piety culture should take its culture as the core and soul and conduct different propaganda at different stages and step by step.Using CI system and adopting flat or three-dimensional transmission channels of publicity from the static to dynamic we may yield twice the result with half the effort |
| |
| Keywords: | filial piety culture brand image advertising and communications |
| 本文献已被 CNKI 等数据库收录！ |
|
