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| 企业文化作用途径与机制研究 | |
| 引用本文： | 王霞,陈彤,蒙宇.企业文化作用途径与机制研究[J].科技情报开发与经济,2005,15(1):158-160. |
| 作者姓名： | 王霞 陈彤 蒙宇 |
| 作者单位： | 1. 农业银行基金托管部,北京,100037 2. 易方达基金管理公司,广东广州,510000 3. 深圳国际信托投资有限责任公司,广东深圳,518000 |
| 摘 要： | 研究了企业文化发挥其功能的途径。即心理契约线的建立，偏好的改变与价值现的内化，文化内传播过程中价值评价标准的统一。学习与信任机制的建立以及信用建立与顾客认知使用价值创新。 |
| 关 键 词： | 企业文化 心理契约 价值观内化 价值评价标准 信任机制 |
| 文章编号： | 1005-6033(2005)01-0158-03 |
| 修稿时间： | 2004年10月9日 |
Research on the Channel and Mechanism of the Functions of Enterprise Culture |
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| WANG Xia,CHEN Tong,MENG Yu.Research on the Channel and Mechanism of the Functions of Enterprise Culture[J].Sci-Tech Information Development & Economy,2005,15(1):158-160. | |
| Authors: | WANG Xia CHEN Tong MENG Yu |
| Abstract: | This paper researches on the channels through that people give full play to the functions of the enterprise culture, including the establishment of the psychological contract line, the variation of the favour and the internalization of the values, the unification of the standard for the value assessment in the course of the cultural internal transmission, the establishment of the learning mechanism and trusting mechanism, and the establishment of the credit and the innovation of customers' cognitive use value. |
| Keywords: | enterprise culture psychological contract internalization of the values standard for value assessment trusting mechanism |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ | |