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不同一口价网上组合拍卖规则下拍卖方收益分析
引用本文:田剑,高杰.不同一口价网上组合拍卖规则下拍卖方收益分析[J].系统管理学报,2012,21(2):246-251.
作者姓名:田剑  高杰
作者单位:江苏科技大学经济管理学院,江苏镇江,212003
基金项目:教育部人文社会科学研究规划资助项目
摘    要:随着电子商务的兴起,网上一口价拍卖逐渐盛行。由于网上一口价拍卖打破了时间和空间的限制,因而得以广泛应用,同时也出现在组合拍卖实践中。在对国内外一口价和组合拍卖相关研究文献回顾的基础上,针对两种常见的不同拍卖规则:固定一口价和持久一口价,在独立私人估价模型下,分析比较了上述两种规则下的拍卖方期望收益,并通过一个例子对不同拍卖规则下的拍卖方期望收益进行了计算。

关 键 词:组合拍卖  一口价  独立私人估价  期望收益

Analysis on Revenue of Auctioneer in Different Buyout Prices in Online Combinatorial Auctions
TIAN Jian , GAO Jie.Analysis on Revenue of Auctioneer in Different Buyout Prices in Online Combinatorial Auctions[J].Systems Engineering Theory·Methodology·Applications,2012,21(2):246-251.
Authors:TIAN Jian  GAO Jie
Institution:(School of Economics and Management,Jiangsu University of Science and Technology, Zhenjiang 212003,Jiangsu,China)
Abstract:With the emergence of electronic commerce,online auction with buyout price has become more and more popular.Because online auction with buyout price breaks time and space constraints,it has been widely used in combinatorial auctions.Basis on research literature review on buyout price auctions and combinatorial auctions,auction rules are divided into two different kinds: fixed buyout price and permanent buyout price.The auctioneer’s expected revenues under different rules are analyzed and compared.An example is given to analyze the auctioneer’s expected revenue.
Keywords:combination auctions  buyout price  independent private value  expected revenue
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