电信运营商的营销误区分析

在加入WTO背景下,我国电信运营行业完成了最大一次拆分和重组,电信市场形成了“5 1”竞争格局,即以中国电信、中国网通、中国移动、中国联通、铁通公司、和中国卫星为主要运营主体的新格局.面对外部环境的变化,中国电信企业如何做好营销策略,抓住历史机遇,迎接全面挑战,以提升自身核心竞争力.文章通过对十个方面的营销误区进行了分析,提出了相应的策略选择.这对现阶段中国电信企业的发展有一定的现实指导意义.

Marketing Misunderstanding Analysis of Telecommunication

After China's entry to the WTO,the largest split and reform of China telecommunication industry has been completed.The market comes into being the competition structure of "5 1".There are six operation corporations in the new competition structure: China Telecom Company,China Network Company,China Mobile Company,China Unicom Company,Railway Communication Company and China Satellite Communication Company.Being faced with the change of environment,the telecommunication service enterprises should improve their marketing strategy,meet a considerable market opportunities,break away from the threatens and enhance the advantage to improve the core competition force of corporation.This article gave the analysis by ten parts of marketing mistake,and provided the matching strategy options to enterprise.This would certainly be an actual and directive significance to the development of China telecommunication service enterprise.