电子商务系统评价模型及其应用

为企业实施和改进电子商务系统,提出了企业电子商务系统评价模型。该模型包括电子商务系统评价指标、指标权重、评价方法3个部分。指标赋权方法用的是专家群组构权,评价方法则包括4种具体的评价方法和基于兼容度的选择方法。用该模型对中国45家软件企业进行了调查,结果表明中国的软件业企业实施电子商务主要是为了提高企业的知名度,降低市场营销费用和提高客户满意度。同时,得到了被调查企业电子商务系统的评分和排序。该模型具有可操作性,弥补了当前电子商务系统评价研究的不足。

E-commerce performance evaluation model and its application

The performance evaluation of e-commerce system helps enterprises implement and improve e-commerce system.Based on the literature review,this paper sets up an evaluation model for e-commerce system,which includes criteria,criteria weights and evaluation methods.Weights were obtained through expert preference aggregation and the evaluation methods consist of four scoring algorithms and one selection algorithm based on consistent degree.Data were collected from 45 Chinese enterprises in software industry through questionnaire to apply the model for practice.The analyses with the model show that the main objectives of Chinese software enterprises to implement their e-commerce systems are to improve their image,reduce marketing cost and increase customer satisfaction.Furthermore,the evaluation score of every company's e-commerce system and their rank are obtained.The result suggests that the proposed model is applicable in Chinese enterprises and compensates for the defects that exist in the current study on e-commerce performance evaluation.