| 中国大学形象建设的误区与正途 |
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| 引用本文： | 高新柱.中国大学形象建设的误区与正途[J].新余高专学报,2008,13(2):116-119. |
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| 作者姓名： | 高新柱 |
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| 作者单位： | 华东师范大学,高等教育研究所,上海,200062 |
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| 摘 要： | 当代中国大学形象建设过程中存在着若干误区。必须注重高校形象识别系统的构建，才能使中国大学的形象建设迈入正确的发展轨道。
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| 关 键 词： | 大学形象建设 若干误区 CIS理论 UIS理论 |
| 文章编号： | 1008-6765(2008)02-0116-04 |
| 修稿时间： | 2008年1月10日 |
The long-standing mistaken ideas and correct way of the image building of the Chinese universities |
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| GAO Xin-zhu.The long-standing mistaken ideas and correct way of the image building of the Chinese universities[J].Journal of XinYu College,2008,13(2):116-119. |
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| Authors: | GAO Xin-zhu |
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| Institution: | GAO Xin-zhu(East China Normal University,Shanghai 200062 China) |
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| Abstract: | The image building of the Chinese universities has long-standing mistaken ideas.We should attach great importance to the establishment of identification system of image of higher learning institutions to make the image building oriented to the correct development. |
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| Keywords: | image building of universities long-standing mistaken ideas CIS theory UIS theory |
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