| 台湾昆山科技大学图书资讯馆的营销实践与启示 |
| |
| 引用本文： | 褚育青.台湾昆山科技大学图书资讯馆的营销实践与启示[J].科技情报开发与经济,2014(8):57-58. |
| |
| 作者姓名： | 褚育青 |
| |
| 作者单位： | 南京大学信息管理学院; |
| |
| 摘 要： | 介绍了台湾昆山科技大学图书资讯馆“主动行销式服务”中的主要营销策略和实践活动,总结出可资借鉴的经验和启示.
|
| 关 键 词： | 高校图书馆 主动行销式服务 营销策略 台湾昆山科技大学 |
The Marketing Practice of the Library of Taiwan Kung Shan University of Technology and Its Enlightenments |
| |
| CHU Yuqing.The Marketing Practice of the Library of Taiwan Kung Shan University of Technology and Its Enlightenments[J].Sci-Tech Information Development & Economy,2014(8):57-58. |
| |
| Authors: | CHU Yuqing |
| |
| Abstract: | This paper introduces the main marketing strategies and practical activities of the library of Taiwan Kung Shan University of Technology in its active marketing service, and sums up some experiences and enlightenments for reference. |
| |
| Keywords: | university library active marketing service marketing strategy Taiwan Kung Shan University ofTechnology |
| 本文献已被 CNKI 维普 等数据库收录！ |
