| 浅论公共图书馆服务品牌建设 |
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| 引用本文： | 梁冠蓝.浅论公共图书馆服务品牌建设[J].科技情报开发与经济,2010,20(12):59-61. |
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| 作者姓名： | 梁冠蓝 |
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| 作者单位： | 顺德图书馆,广东佛山,528300 |
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| 摘 要： | 从服务品牌的内涵分析出发,介绍了服务品牌对公共图书馆发展的推动作用,阐述了公共图书馆服务品牌的塑造,提出了服务品牌的推广策略。
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| 关 键 词： | 公共图书馆 服务品牌 宣传 |
Research on the Construction of Public Library's Service Brand |
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| LIANG Guan-Lan.Research on the Construction of Public Library's Service Brand[J].Sci-Tech Information Development & Economy,2010,20(12):59-61. |
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| Authors: | LIANG Guan-Lan |
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| Institution: | LIANG Guan-Lan |
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| Abstract: | Starting from analyzing the connotations of the service brand,this paper introduces the positive effect of service brand on the development of public library,expounds the molding of service brand of public library,and proposes some strategies for promoting the service brand. |
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| Keywords: | public library service brand propaganda |
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