| 基于元胞自动机的新产品市场扩散模拟 |
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| 引用本文： | 李望,孙永征. 基于元胞自动机的新产品市场扩散模拟[J]. 山东大学学报(理学版), 2008, 43(3): 92-96 |
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| 作者姓名： | 李望 孙永征 |
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| 作者单位： | 中国矿业大学计算机学院,江苏,徐州,221008;中国矿业大学理学院,江苏,徐州,221008;复旦大学数学研究所,上海,200433 |
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| 摘 要： | 在建立了基于元胞自动机的新产品市场扩散仿真模型的基础上,模拟了不同市场条件下新产品的市场扩散过程,从博弈的角度研究了广告、产品质量等因素在新产品扩散中的作用。模拟结果与真实市场中新产品的扩散特征相吻合。同其它的新产品市场扩散模型相比该模型的结构简洁,模拟过程直观,易于分析。
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| 关 键 词： | 元胞自动机 市场扩散 计算机模拟 |
| 文章编号： | 1671-9352(2008)03-0092-05 |
| 修稿时间： | 2007-09-18 |
Cellular automata based simulation of new product market diffusion |
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| LI Wang,SUN Yong-zheng. Cellular automata based simulation of new product market diffusion[J]. Journal of Shandong University, 2008, 43(3): 92-96 |
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| Authors: | LI Wang SUN Yong-zheng |
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| Affiliation: | 1. School of Computer, China University of Mining and Technology, Xuzhou 221008, Jiangsu;2. School of Science, China University of Mining and Technology, Xuzhou 221008;3. Institute of Mathematics, Fudan University, Shanghai 200433 |
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| Abstract: | After the cellular automata based model of new product market diffusion was formulated,the process of new product market diffusion under different market conditions was simulated, and the effect of advisement and product quality on the new product market diffusion was also studied by use of game theory. The simulation results are consistent with characteristics of new product market diffusion in the real market. Compared with other new product market diffusion models, this model has concise structure, intuitionistic simulation and an easy analysis process. |
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| Keywords: | cellular automata market diffusion computer simulation |
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