| “竞争情报”名词新解 |
| |
| 引用本文： | 刘海桑.“竞争情报”名词新解[J].中国科技术语,2014(4):44-45. |
| |
| 作者姓名： | 刘海桑 |
| |
| 作者单位： | [1]厦门华侨亚热带植物引种园,福建厦门361002; [2]集美大学诚毅学院管理系,福建厦门361021 |
| |
| 摘 要： | 竞争情报是当代企业生存和发展的四大要素之一,但迄今仍无公认的定义。文章基于经典案例和国家标准《术语工作:原则与方法》(GB/T 10112—1999)探讨竞争情报的定义,指出竞争情报是竞争领域中旨在决策而将所需信息的搜集与分析相集成的方法论,是多种信息搜集方法的组合与不同信息分析方法的综合,所涉及的方法必须正当、合法。
|
| 关 键 词： | 竞争情报 信息 情报 |
New Definition of Competitive Intelligence |
| |
| LIU Haisang.New Definition of Competitive Intelligence[J].Chinese Science and Technology Terms Journal,2014(4):44-45. |
| |
| Authors: | LIU Haisang |
| |
| Institution: | LIU Haisang |
| |
| Abstract: | Competitive intel igence （Cl） is one of four basic elements for the present-day enterprise for exist and development, but its definitions have not been general y accepted as yet, which inhibits the devel-opment and application of Cl in China. The new definition of Cl is presented based on the classic case in the field of Cl and “ Terminology work-Principles and methods” （ GB/ T 10112-1999）. Cl is the method in integrating the col ection and analysis of information for competitor to make policy. Cl contains many methods of col ection and analysis of information and al methods should be proper and legitimate. |
| |
| Keywords: | competitive intel igence information intel igence |
| 本文献已被 CNKI 维普 等数据库收录！ |
