宿州市城乡体育彩票消费现状的比较研究

乡镇体育彩票事业是体彩事业的未来,乡镇与城市在体彩消费者、消费行为、销售管理等方面存在着一定的差异;本文通过调查、访谈等科研方法,对比研究宿州市城乡体育彩票消费者及消费现状,希望能够对乡镇体彩事业的发展给予一定的帮助.研究结果表明:宿州市城乡体育彩票在消费者构成、消费行为、消费动机、对体彩的认识等方面都有差异;而且城乡体彩销售站点在服务水平、管理意识、宣传手段、销售额等方面也存在着较大的差异.

A Comparative Study on the Current Consumption of Sports Lottery in Suzhou Urban and Rural Areas

The township sports lottery career is the ：future of sports lottery career. There are some differences between towns and cities in lottery consumers, consuming behavior, sales management and other aspects. This article through surveys, interviews and other research methods to comparative study the sports lottery consumers and current consumption in Suzhou urban and rural areas, hope it can give some helps to the development of the township sports lottery career. The results showed that：the sports lottery of towns and cities have diversities in consumers＇ structure, consuming behavior, consumer motivation and the awareness of lottery, and the urban and rural sports lottery ticket sales sites in the service level, management consciousness, means of propaganda, sales, ere, also exist larger difference.