| 以数据挖掘提升客户关系管理 |
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| 引用本文： | 丁建石.以数据挖掘提升客户关系管理[J].高等职业教育,2005,14(1):37-39. |
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| 作者姓名： | 丁建石 |
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| 作者单位： | 天津职业大学 天津300402 |
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| 摘 要： | 以客户为中心已经成为各个企业的共识，而其实现的前提是从海量的客户信息中发现客户新的需求，必须对信息进行分析，从中得到企业的决策支持信息。这就是数据仓库和数据挖掘，该文就此以及对改善客户关系的作用进行了探讨，分析了数据挖掘对CRM的促进作用。
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| 关 键 词： | 数据仓库 数据挖掘 CRM 客户关系管理 客户期望 需求预测 目标营销 |
| 文章编号： | 1008-8415[2005]-01-0037-03 |
| 修稿时间： | 2004年10月22 |
Data Mining Promote Customer Relationship Management |
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| DING Jian-shi.Data Mining Promote Customer Relationship Management[J].Higher Vocational Education:Journal of Tianjin Professional College,2005,14(1):37-39. |
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| Authors: | DING Jian-shi |
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| Abstract: | The customer-focus has become a common sense in the business world, but the precondition is to identify the customers' new needs from huge customer information. It is vital to analyze the relevant information and obtain the decision support information for businesses. This is the data warehouse and data mining. The paper discussed the role of data warehouse and data mining in improving customer relation, and analyzed the role of data mining in promoting CRM. |
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| Keywords: | data warehouse data mining CRM |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
