| 丰田危机对我国企业“走出去”战略的启示 |
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| 引用本文： | 莫盛凯.丰田危机对我国企业“走出去”战略的启示[J].韶关学院学报,2011,32(1):65-68. |
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| 作者姓名： | 莫盛凯 |
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| 作者单位： | 华中师范大学,政法学院,湖北,武汉,430079 |
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| 摘 要： | 在全球化的今天,丰田汽车召回事件引发"丰田危机"的严重性被成倍地放大,演化成一个全球性的公共事件,影响了日本的国家形象,再次否定了以前甚为流行的跨国公司"超国家属性",并凸显了跨国企业在国家形象建构中的应有地位。中国应从中认真反思,把实施"走出去"战略与建构国家形象结合起来,从国家营销的高度有所作为,为我国经济社会的发展营造有利的国际舆论环境。
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| 关 键 词： | 丰田危机 跨国公司 国家形象 “走出去” |
The Enlightenment of "Toyota Crisis" to the "Going-global" Strategy of Chinese Enterprises |
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| MO Cheng-kai.The Enlightenment of "Toyota Crisis" to the "Going-global" Strategy of Chinese Enterprises[J].Journal of Shaoguan University(Social Science Edition),2011,32(1):65-68. |
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| Authors: | MO Cheng-kai |
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| Institution: | MO Cheng-kai(School of Politics and Law,Huazhong Normal University,Wuhan 430079,Hubei,China) |
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| Abstract: | In the age of globalization,the Toyota Crisis caused by the recalls of Toyota aggravated exponentially,which has developed into an international public issue,influencing Japan's image in the world,negating once again the popular supra-national property of transnational corporations,and highlighting the proper status of transnational corporations in building national image.China should make introspection about this matter and combine the going-global strategy with the construction of national image through n... |
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| Keywords: | Toyota Crisis transnational corporations national image going-global strategy |
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