"宜荆荆"区域旅游一体化发展战略研究

在区域经济发展进程中,旅游产业"抱团发展"成为区域旅游产业发展的新趋势."宜荆荆"作为鄂西生态文化旅游圈中重要的战略区域,三地旅游一体化发展的基础条件良好,具有历史文化同源、区位条件优越、资源性质互补、发展环境好的优厚条件.要利用"宜荆荆"旅游发展优势条件促进三地旅游业一体化发展,需要参与者即政府、非政府(行业协会、旅游区居民等)和企业等层面同时展开有效的手段和措施,消除妨碍旅游资源在区域内共享的障碍,使"宜荆荆"的旅游资源发挥强大的规模经济效益,最终提升区域旅游业整体竞争力.

Exploring the Strategies of Developing Tourism Integration in "Yi - Jing - Jing" Region

In the process of regional economic development, ＂the collateral development＂ of tourism industry has become a new trend. As a vital strategic region of the cultural eco - tourism zone in western Hubei Province, ＂ Yi - Jing - Jing＂ （ known as Yichang, Jingmen and Jingzhou）, whose tourism integration has enjoyed favorable fundamental conditions, such as the homologous culture and history, convenient locations, complementary resources, advantageous environments. In order to make use of the advantages of ＂Yi - Jin - Jin＂ tourism to promote the tourism integration in Yichang, Jingmen and Jingzhou, the involved organizations, including the government, non - govemmenta} organizations （ industry associations, residents in the tourist zone, etc. ）, and the enterprises, are required to work out effective methods and measures, and eliminate barriers to the sharing of tourism resources within the region, so that the tourism resources in ＂Yi -Jing- Jing＂ can produce the best results of scale economy and finally enhance the overall competitiveness of regional tourism.