金融危机背景下我国体育用品产业营销策略研究

采用文献资料法、逻辑分析法等方法,试图从全球经济危机的大背景出发,在分析我国体育用品的现状的基础上,提出金融危机背景下我国体育用品产业营销策略:扩大体育消费需要刺激我国体育用品业的发展;抓住时机打造自主品牌,明确品牌定位;树立全新的营销理念,建立健全营销体系;加强国内体育用品企业的联合,组建大型企业集团,优化管理模式重组,加大跨国经营的力度;出台适应我国体育用品产业发展的政策,制定国家体育用品的质量监控体系.旨在为我国体育用品产业营销提供一些思路.

Study on the Context of the Financial Crisis our Country the Sporting Goods Industry Marketing Strategy

With the methods of documentary review,logic analysis,and so on,an attempt from the global background of economic crisis,the sporting goods in the analysis of the status of our country based on the context of the financial crisis in our country the sporting goods industry marketing strategy: the need to stimulate the expansion of consumer Sport China's sporting goods industry;seize the opportunity to create their own brand,a clear brand positioning;establish a new marketing idea,the establishment of a sound...