| 文化环境与国际市场营销策略的关系 |
| |
| 引用本文： | 张菁,解意.文化环境与国际市场营销策略的关系[J].北京科技大学学报,1996(Z1). |
| |
| 作者姓名： | 张菁 解意 |
| |
| 作者单位： | 北京科技大学管理学院 |
| |
| 摘 要： | 分析论述了文化环境与国际市场营销策略之间的关系，并提出了企业如何对不同的国际文化环境进行适应与利用的方法和策略．
|
| 关 键 词： | 文化，国际市场营销 |
Relationship between Cultural Environment and International Marketing |
| |
| ZhangJing,Xie Yi.Relationship between Cultural Environment and International Marketing[J].Journal of University of Science and Technology Beijing,1996(Z1). |
| |
| Authors: | ZhangJing Xie Yi |
| |
| Abstract: | Analyzed the relationship between cultural environment and international markenting strategy, and put forwoard a set of strategies and methods that can be used by the enterprises having international endeavors to adapt and even take advantage of different cultural environments. |
| |
| Keywords: | culture international marketing |
| 本文献已被 CNKI 等数据库收录！ |
