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| 关系营销和交易营销的比较分析 | |
| 引用本文： | 胡永杰. 关系营销和交易营销的比较分析[J]. 科学之友, 2007, 0(12) |
| 作者姓名： | 胡永杰 |
| 作者单位： | 东北财经大学 辽宁大连116025 |
| 摘 要： | 文章从关系营销和交易营销的比较分析中,阐述关系营销的发展和完善。 |
| 关 键 词： | 关系营销 交易营销 比较 |
Comparative Analysis of Relationship Marketing and Trade Marketing |
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| Hu Yongjie. Comparative Analysis of Relationship Marketing and Trade Marketing[J]. Friend of Science Amateurs, 2007, 0(12) | |
| Authors: | Hu Yongjie |
| Abstract: | This paper expounds the development and perfection of relationship marketing from comparative analysis of relationship marketing and trade marketing. |
| Keywords: | relationship marketing trade marketing compare |
| 本文献已被 CNKI 等数据库收录！ | |