| 关于"全面产品"的认识 |
| |
| 引用本文： | 孙耀乾.关于"全面产品"的认识[J].济源职业技术学院学报,2007,6(3):47-49. |
| |
| 作者姓名： | 孙耀乾 |
| |
| 作者单位： | 济源职业技术学院,河南,济源,454650 |
| |
| 摘 要： | 在实施客户关系管理战略,企业应转变观念向客户提供全面产品,通过市场细分实现品牌和差异化,但最终要以客户的期望,客户的要求,作为质量效果衡量的标准。
|
| 关 键 词： | 全面产品 品牌 品牌差异化 质量水平 |
| 文章编号： | 1672-0342（2007）02-0047-03 |
| 修稿时间： | 2007-04-26 |
On All-round Product |
| |
| SUN Yao-Qian.On All-round Product[J].JOurnal of Jiyuan Vocational and Technical College,2007,6(3):47-49. |
| |
| Authors: | SUN Yao-Qian |
| |
| Institution: | Jiyuan Vocational and Technical College, Jiyuan 454650, Henan, China |
| |
| Abstract: | In putting customer relationship management strategy into practice,enterprises should change their concept to provide customers with all-round product.That the brand is set up and difference-rization is realized by subdividing the markets.However the standard of quality is measured by customer's expectation and customer's requirement. |
| |
| Keywords: | all-round product brand brand difference-rization quality standard |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
|
