论CIS系统对企业品牌战略的影响

识别设计（CI）是现代工业设计和现代企业管理相结合的产物。有远见的企业家均重视CI，他们总是将自己的投资预算划分为有形资产投入与无形资产投入两部分，在他们资产增值的指标中，总有实际资产和品牌资产两部分。而没有CI意识的企业则缺少品牌价值的概念，因而总是停留在产品经营的低层面上，难以自我突破和跳跃式发展。导入CI的目的是塑造优良的企业形象和品牌形象，这对企业来说是一笔巨大的无形资产。在企业的发展过程中，运用好企业形象系统是企业品牌成功推广的关键。

Influences of CIS System on the Brand Strategy of Enterprises

Distinguishing design is the outcome of modern industrial design and modem business administration service. Foresighted entrepreneurs always divide their investment budgets into two parts including tangible assets and intangible assets. There are always two parts including actual assets and brand assets. In their indexes these assets increase in value, the other enterprises that have no CI consciousness are short of the brand value concept, so they operate product managing in low level which is difficult to break themselves and develop rapidly. The purpose of leading in CI is to mold the good enterprise image and brand image which is a sum of gigantic intangible assets to enterprises. The emphasis discussed in this ＇article is how to utilize the enterprises＇image system in the process of their development.