| 高校体育资料室信息服务网络营销策略 |
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| 引用本文： | 程蔚. 高校体育资料室信息服务网络营销策略[J]. 杭州师范学院学报(自然科学版), 2008, 7(3): 226-230 |
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| 作者姓名： | 程蔚 |
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| 作者单位： | 杭州师范大学,钱江学院,图书馆,浙江杭州,310012 |
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| 摘 要： | 探讨了在网络信息日益大众的今天，面对众多的竞争对手，高校体育资料室体育信息服务网络营销的意义及优势，在此基础上提出高校体育资料室信息服务网络营销策略，即市场分析策略、成本策略、沟通策略、客户策略．
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| 关 键 词： | 高校体育资料室 信息服务 网络营销 营销策略 |
| 文章编号： | 1674-232X(2008)03-0226-05 |
| 修稿时间： | 2007-12-19 |
The Network Sales Strategies of Information Services of College Physical Education Information Offices |
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| CHENG Wei. The Network Sales Strategies of Information Services of College Physical Education Information Offices[J]. Journal of Hangzhou Teachers College(Natural Science), 2008, 7(3): 226-230 |
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| Authors: | CHENG Wei |
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| Affiliation: | CHENG Wei (Library of Qianjiang College, Hangzhou Normal University, Hangzhou 310012, China) |
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| Abstract: | This dissertation studies on the senses and advantages of the information services and network sales of college physical education information offices, which faces to more and more competitions in the process of network information services development. Base on the situation above, the strategies, which includes market analysis, cost, communication and customer, are referred out. |
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| Keywords: | college physical education information offices information service network sales sales strategy |
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