| 美国大众文化中国本土化的跨文化阐释--以中国大陆肯德基为例 |
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| 引用本文： | 张艳.美国大众文化中国本土化的跨文化阐释--以中国大陆肯德基为例[J].新余高专学报,2014(6):120-122. |
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| 作者姓名： | 张艳 |
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| 作者单位： | 福建师范大学 外国语学院,福建 福州,350007 |
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| 摘 要： | 试从文化的角度去描述美国征战全球的快餐之一———肯德基在中国的本土化策略。肯德基作为跨国公司，作为大众消费文化，呈现在中国大众面前的是全球化与本土化互动后的快餐，中国大陆的肯德基不仅是美国文化的代表，同时是适应中国文化后形成的中国版美式“快餐”。
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| 关 键 词： | 全球化 大众文化 本土化 肯德基 |
Analysis of localization of American popular culture in China from an intercultural Perspective---KFC as a Case Study |
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| ZHANG Yan.Analysis of localization of American popular culture in China from an intercultural Perspective---KFC as a Case Study[J].Journal of XinYu College,2014(6):120-122. |
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| Authors: | ZHANG Yan |
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| Institution: | ZHANG Yan ( Fujian Normal University, Fuzhou 350007 China) |
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| Abstract: | This study tried to explore the strategy of localism of KFC , one of the most popular fast food in the world , from the intercultural perspective.KFC, as a kind of popular culture among the world , displays itself as a popular fast food produced by globalization and localism.Therefore, KFC is an American fast food that has adopted some Chinese elements , not just the symbol of American culture any more. |
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| Keywords: | globalization popular culture localism KFC |
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