基于使用可靠性的产品区域保修差别定价策略系统动力学模型

本文在系统分析保修策略与企业经营绩效相关影响因素的基础上,提出了一种基于使用可靠性的产品区域保修差别定价策略.首先构建了反映使用可靠性与区域之间定量关系的数学模型,并由此建立了综合考虑使用可靠性区域差异、固有可靠性增长和保修期的三维差别定价系统动力学模型,最后将该模型应用于某空调企业的保修策略仿真,验证了所提模型的适用性和有效性.研究发现:适当增加保修期长度,能够有效提升品牌影响力;适度降低使用可靠性较高区域的产品价格和提高使用可靠性较低区域的产品价格是增加企业利润的有效途径.

System dynamics model for regional warranty differential pricing strategy based on operational reliability

Based on the systematic analysis of the factors which influence the warranty strategy and the business performance, a new regional warranty differential pricing strategy on the basis of operational reliability was proposed. A mathematical model reflecting the quantitative relationship between operational reliability and different geographical regions was established in this study. And then a novel three-dimensional differential pricing system dynamics model that considers the regional differences of operational reliability, inherent reliability growth and warranty period was developed. Finally, the simulation analysis for warranty strategy of an air-conditioning enterprise is presented to verify the applicability and validity of the proposed model. The results show that, it would likely contribute to brand influence increase when the warranty period is extended appropriately to a certain threshold. Moreover, a moderate decline in the price of products with higher operational reliability and increase the price of products with lower operational reliability are effective ways to increase profits.