| 基于市场评价的产品决策方法 |
| |
| 引用本文： | 冯套柱.基于市场评价的产品决策方法[J].西安科技大学学报,2001,21(4):386-390. |
| |
| 作者姓名： | 冯套柱 |
| |
| 作者单位： | 西安科技学院,管理系, |
| |
| 摘 要： | 在分析已有产品决策方法的基础上,从全面分析产品的市场效果、市场前景出发,建立了包括效益性、发展性、竞争性、宏观性4方面因素的指标体系,采用效用函数中线性加权和法和模糊Borda数法,分别计算二级指标的评价值及评价对象的总得分,给出了企业产品综合评价的优序关系,为产品决策提供新的方法.
|
| 关 键 词： | 产品决策 市场评价 评价指标 |
| 文章编号： | 1671-1912(2001)04-0386-05 |
| 修稿时间： | 2000年5月16日 |
Product decision-making method based on marketing evaluation |
| |
| FENG Tao,zhu.Product decision-making method based on marketing evaluation[J].JOurnal of XI’an University of Science and Technology,2001,21(4):386-390. |
| |
| Authors: | FENG Tao zhu |
| |
| Abstract: | On the basis of analysis of the existent product decision-making methods, this paper began with analyzing products marketing effects and prospects thoroughly, set up a criterion system including the profitable factor, the developable factor, the competitive factor and the macroscopic factor. A new method for the product decision making was gave. |
| |
| Keywords: | product decision making marketing evaluation evaluation criterion |
| 本文献已被 CNKI 万方数据 等数据库收录！ |
|
