| 用户需求心理与高校图书馆营销目标的实现探讨 |
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| 引用本文： | 白玉晟.用户需求心理与高校图书馆营销目标的实现探讨[J].科技情报开发与经济,2013(23):21-22. |
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| 作者姓名： | 白玉晟 |
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| 作者单位： | 内蒙古医科大学图书馆,内蒙古呼和浩特010059 |
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| 摘 要： | 从加强宣传提高用户对图书馆的认知度、以优质服务有效建立与维护“口碑”效应、通过个性化与深层次服务实现“差异化”营销3个方面，论述了用户需求心理与高校图书馆营销目标的实现。
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| 关 键 词： | 用户需求心理 高校图书馆 营销目标 |
Probe into User＇s Demanding Psychology and the Realization of University Library＇s Marketing Target |
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| BAI Yusheng.Probe into User＇s Demanding Psychology and the Realization of University Library＇s Marketing Target[J].Sci-Tech Information Development & Economy,2013(23):21-22. |
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| Authors: | BAI Yusheng |
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| Institution: | BAI Yusheng |
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| Abstract: | This paper discusses user＇s demanding psychology and the realization of university library＇s marketing target from three aspects of improving users＇ recognition of the library through strengthening the propaganda, effectively establishing and maintaining the word-of-mouth effect by using the quality services, and implementing the differentiation marketing through personalized and deep level services. |
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| Keywords: | user＇ s demanding psychology universities library marketing target |
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