| 自助游冲击下旅行社的发展策略 |
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| 引用本文： | 丁鹏.自助游冲击下旅行社的发展策略[J].济源职业技术学院学报,2008,7(1):76-78. |
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| 作者姓名： | 丁鹏 |
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| 作者单位： | 济源职业技术学院,河南,济源,454650 |
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| 摘 要： | 从自助游的概念及其类型入手，指出旅游者消费需求的变迁是自助游产生的必然、深层的原因。通过研究高速发展的自助游对旅行社运行的影响，探讨了在自助游冲击下传统旅行社如何借助此新事物更好地生存和发展的策略。
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| 关 键 词： | 自助游 旅行社 冲击 策略 |
| 文章编号： | 1672-0342(2008)01-0076-03 |
| 修稿时间： | 2007年10月12 |
Development Strategy of the Travel Agency Impacted by Independent Travel |
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| DING Peng.Development Strategy of the Travel Agency Impacted by Independent Travel[J].JOurnal of Jiyuan Vocational and Technical College,2008,7(1):76-78. |
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| Authors: | DING Peng |
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| Institution: | DING Peng ( Jiyuan Vocational and Technical Collage, Jiyuan 454650, Henan) |
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| Abstract: | The change of the travelers' desire is natural and the reason of emerging of independent travel from the concept and type of independent travel.The research is made on the impact of independent travel on travel agency and how the traditional travel agency can develop well with the assistance of the new thing. |
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| Keywords: | independent travel travel agency impact strategy |
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