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动态定价:基于网上交易的群体议价折扣
引用本文:卢莎,李一军,冯玉强.动态定价:基于网上交易的群体议价折扣[J].黑龙江大学自然科学学报,2003,20(4):54-58.
作者姓名:卢莎  李一军  冯玉强
作者单位:哈尔滨工业大学,管理学院,黑龙江,哈尔滨,150001
基金项目:SuppoSed by National Science Foundation of China(70171011)
摘    要:根据客户的购买结果快速改变价格的定价模型对于网上商务是有益的.在网上购买中,群体议价折扣法是一种可以快速改变价格的模型.研究了群体议价折扣策略和传统的大量购买折扣,对这两种模型进行了对比,拓展了大量购买折扣模型的理解,认为成组购买是传统的大量购买折扣的另一种方式,该方法是一种可用于网上交易的经济有效的定价模型.

关 键 词:电子商务  动态定价  群体议价折扣  大量折扣

Dynamic pricing: group buying discounts based on the internet business
Lusajo M.Minga,LI Yi-jun,FENG Yu-qiang.Dynamic pricing: group buying discounts based on the internet business[J].Journal of Natural Science of Heilongjiang University,2003,20(4):54-58.
Authors:Lusajo MMinga  LI Yi-jun  FENG Yu-qiang
Abstract:Pricing models that can fast change prices during transaction on the consequential of the buyer's needs are beneficial to Internet business. Group buying discounts are one of the pricing models that can be used for fast changes of prices in the Internet business. By investigating the strategies of group buying discounts and the old concept of volume discounts, a comparison is made of these two models to bring the clear understanding of the new model of volume discounts. Group buying is just another approach to the old concept of volume discounts. It is an economically efficient pricing model that can be used in the Internet business.
Keywords:electronic commerce  dynamic pricing  group - buying discounts  old concept volume discounts
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